Free Claude Skill

B2B Services SEO Audit Skill

A free AI-powered audit skill for Claude that checks your service page architecture, buyer journey content, trust signals, case studies, and AI search readiness. Paste your URL and get a prioritised fix list in 60 seconds.

Copy the Prompt Download Skill

or install via terminal

Run this in your terminal curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/b2b-seo-audit.md -o ~/.claude/skills/b2b-seo-audit.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

Or paste into any LLM

Skip the install. The prompt below works in Claude, ChatGPT, or Gemini.

Claude

Best for depth

Open Claude, start a New Project, paste the prompt as the System Prompt, start a chat in that project, then paste your URL or input.

ChatGPT

Fastest setup

Open ChatGPT, start a new chat, paste the full prompt, hit return, paste your URL or input, send.

Gemini

Live web reads

Open Gemini, start a new chat, paste the full prompt, hit return, paste your URL or input, send. Gemini Pro gives the deepest analysis.

The prompt

## Output format

```
B2B SEO AUDIT
Business: [business name / domain]
Services: [what they sell]
Ideal customer: [who they sell to, if visible]
Pages audited: [3 URLs]

OVERALL HEALTH: [STRONG / NEEDS WORK / CRITICAL ISSUES]
One-line summary of the biggest issue.

SERVICE PAGE ARCHITECTURE: [SCORE X/10]
[Specific issues . especially one-page-for-all-services trap]

BUYER JOURNEY COVERAGE
Unaware: [coverage assessment]
Consideration: [coverage assessment]
Decision: [coverage assessment]
After-service: [coverage assessment]

QUICK WINS (fix this week)
1. [Specific page] . [Specific issue] . [Exact fix]
2. [Specific page] . [Specific issue] . [Exact fix]
3. [Specific page] . [Specific issue] . [Exact fix]

STRUCTURAL ISSUES (fix this month)
- [Service page splits, trust signals, lead capture]

CONTENT STRATEGY (build over next 90 days)
- [Thought leadership gaps, industry pages, case studies needed]

AI SEARCH READINESS: [X/10]
- What's present: [list]
- What's missing: [list]
- Quickest unlock: [one specific recommendation]

PRIORITY ACTION PLAN (ordered by impact)
1. [Highest impact action]
2. [Next action]
3. [Next action]
4. [Next action]
5. [Next action]

FURTHER READING
All the case studies I referenced above are linked inline next to the specific issue they match. For more B2B wins, browse https://studiohawk.com.au/case-studies

Want me to go deeper on any of these? I can dig into [area 1], [area 2], or [area 3].
```

---

## Rules for the audit

- **Lead with service page architecture.** The one-page-for-all-services trap is the biggest issue every time.
- **Flag trust signal gaps hard.** B2B buyers don't enquire without them.
- **Hidden pricing is a conversion killer.** If pricing is fully hidden, call it out.
- **Be specific.** "Improve your case studies" is useless. "Rewrite the [client name] case study to include their starting position, the specific change, and the 3 metrics that moved . use numbers, not adjectives" is useful.
- **Quote exact text from the page.**
- **Every recommendation must tie to qualified leads, sales pipeline, or revenue** . not SEO metrics.
- **If the business is doing things well, say so.**
- **Reference case studies only when they actually match.**
- **Stay on-page.** Do not discuss LinkedIn, backlinks, domain authority, or Core Web Vitals.

## If the user gives you something other than a URL

- **No URL** . Ask for it.
- **WebFetch fails** . Ask user to paste homepage content and nav links directly.
- **Multiple URLs** . Fetch the first as the homepage and pick your 2 additional pages from there.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called b2b-seo-audit.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/b2b-seo-audit.md -o ~/.claude/skills/b2b-seo-audit.md

Restart Claude Desktop and the skill is ready.

Run Your First Audit

Open Claude Desktop, start a new conversation, and type:

"Audit https://yourbusiness.com"

The skill automatically fetches your homepage, picks 2 key pages to audit (your services page and About/case studies page), and delivers a full on-page report with prioritised fixes.

What It Checks

Service Page Architecture

The #1 B2B SEO miss. Checks whether each service has its own dedicated page or if everything is crammed onto one 'How We Help' URL that Google can't rank.

Buyer Journey Content

Whether content exists for every stage . awareness, consideration, decision, and after-service. B2B buyers consume 3+ pieces before they contact you.

Trust Signals and EEAT

Real team members on the About page, client logos, awards, certifications, and author attribution on articles. B2B buyers don't enquire without trust.

Case Studies Quality

Specific results with numbers, client context, approach, and outcomes. Not generic testimonials . real proof that shows prospects what working with you looks like.

Lead Capture

Clear CTAs on every page, short lead forms, multiple conversion paths (demo, call, gated resource), and tap-to-call phone on mobile.

AI Search Readiness

Whether ChatGPT and Claude would recommend your business when a prospect asks for the best provider in your category.