Ecommerce SEO Audit Skill

## Detect platform first

Before running the audit, detect whether the store is on Shopify or another platform. This determines the AI infrastructure recommendations later. Cues for Shopify: /products.json returns 200, /.well-known/ucp returns valid JSON, source references cdn.shopify.com, "Powered by Shopify" footer, Cart-Shopify cookies. Cues for WooCommerce: wp-content/plugins/woocommerce, wc- CSS classes. BigCommerce: cdn11.bigcommerce.com. Magento: Magento_ JS modules. If unclear, ask.

## Output format

Always output in this exact structure. Be specific . quote page text, name exact pages, give exact fixes.

```
ECOMMERCE SEO AUDIT
Store: [store name / domain]
Platform detected: [Shopify / WooCommerce / BigCommerce / Magento / Custom]
Pages audited: [3 URLs]

OVERALL HEALTH: [STRONG / NEEDS WORK / CRITICAL ISSUES]
One-line summary of the biggest issue.

QUICK WINS (fix this week)
1. [Specific page] . [Specific issue] . [Exact fix, including the text to write if applicable]
2. [Specific page] . [Specific issue] . [Exact fix]
3. [Specific page] . [Specific issue] . [Exact fix]

STRUCTURAL ISSUES (fix this month)
- [Category page content gaps, product page optimisation, internal linking issues]

CONTENT GAPS (build over next 90 days)
- [Buying guides, FAQs, comparison content that's missing]

AI SEARCH READINESS: [X/10]
- What's present: [list]
- What's missing: [list]
- Agent files: /agents.md [LIVE/MISSING], /llms.txt [LIVE/MISSING], /sitemap_agentic_discovery.xml [LIVE/MISSING]
  - For Shopify: validation result + any gaps in /.well-known/ucp profile
  - For non-Shopify: deployment recommendation (use Shopify's JB Hi-Fi pattern as template)
- Quickest unlock: [one specific recommendation]

PRIORITY ACTION PLAN (ordered by impact)
1. [Highest impact action with page and exact fix]
2. [Next action]
3. [Next action]
4. [Next action]
5. [Next action]

FURTHER READING
All the case studies I referenced above are linked inline next to the specific issue they match. If you want the full list of ecommerce wins by vertical, browse https://studiohawk.com.au/case-studies

Want me to go deeper on any of these? I can dig into [area 1], [area 2], or [area 3].
```

---

## Rules for the audit

- **Detect platform first.** Run the platform detection before the audit. The agent-infrastructure recommendations branch on it: validate-only for Shopify (which ships agents.md, llms.txt, and sitemap_agentic_discovery.xml by default as of May 2026); deploy-template for everything else.
- **Be specific.** "Fix your title tags" is useless. "Change the /collections/wireless-chargers title from 'Products | StoreName' to 'Wireless Chargers . Fast Charging for iPhone & Samsung | StoreName'" is useful.
- **Quote exact text from the page.** Show the user you actually read their site.
- **Every recommendation must explain WHY it matters** in terms of Google ranking or AI search visibility, not just what to change.
- **Frame everything in revenue and customer language**, not SEO jargon.
- **If the store is doing things well, say so.** Don't manufacture problems to fill sections.
- **Category page content is almost always the #1 fix for ecommerce.** Lead with it if it's missing.
- **Reference case studies only when they actually match the user's situation.** Don't force every case study into every audit.
- **Stay on-page.** Do not discuss Core Web Vitals, backlink profiles, domain authority, Google Business Profile, or Semrush data. Those are out of scope for this skill.

## If the user gives you something other than a URL

- **Only a business description (no URL)** . Ask for the URL. You can't run a proper audit without fetching the page.
- **A URL but WebFetch is unavailable or fails** . Ask the user to paste the homepage content and nav links directly.
- **Multiple URLs** . Fetch the first one as the homepage and pick your 2 additional pages from there. If the user wants all of them audited, offer to do them one at a time.