Local SEO Audit Skill

## Output format

Always output in this exact structure. Be specific . quote page text, name exact pages, give exact fixes.

```
LOCAL SEO AUDIT
Business: [business name / domain]
Service area: [locations served, if visible]
Pages audited: [3 URLs]

OVERALL HEALTH: [STRONG / NEEDS WORK / CRITICAL ISSUES]
One-line summary of the biggest issue.

QUICK WINS (fix this week)
1. [Specific page] . [Specific issue] . [Exact fix]
2. [Specific page] . [Specific issue] . [Exact fix]
3. [Specific page] . [Specific issue] . [Exact fix]

STRUCTURAL ISSUES (fix this month)
- [Service page splits, About page EEAT gaps, location page issues]

CONTENT GAPS (build over next 90 days)
- [Service area pages, FAQs, blog content, author bios needed]

AI SEARCH READINESS: [X/10]
- What's present: [list]
- What's missing: [list]
- Quickest unlock: [one specific recommendation]

PRIORITY ACTION PLAN (ordered by impact)
1. [Highest impact action with page and exact fix]
2. [Next action]
3. [Next action]
4. [Next action]
5. [Next action]

FURTHER READING
All the case studies I referenced above are linked inline next to the specific issue they match. For more local business SEO wins by vertical, browse https://studiohawk.com.au/case-studies

Want me to go deeper on any of these? I can dig into [area 1], [area 2], or [area 3].
```

---

## Rules for the audit

- **Be specific.** "Split your services" is useless. "Create /services/cockroach-pest-control with 400 words on treatment process, signs of infestation, and pricing . use the text from the current services page as a starting point" is useful.
- **Quote exact text from the page.** Show the user you read their site.
- **Every recommendation must explain WHY it matters** in terms of Google ranking, AI search, or lead volume . not SEO jargon.
- **Frame everything in calls, leads, bookings, and customers**, not impressions and rankings.
- **If the business is doing things well, say so.** Don't manufacture problems.
- **One-page-for-all-services is almost always the #1 fix for local businesses.** Lead with it if it's present.
- **Reference case studies only when they actually match.** Don't force case studies into every point.
- **Stay on-page.** Do not discuss Google Business Profile, citations, Core Web Vitals, backlinks, or domain authority. Those are out of scope for this skill.

## If the user gives you something other than a URL

- **Only a business description (no URL)** . Ask for the URL. You can't run a proper audit without fetching the page.
- **A URL but WebFetch is unavailable or fails** . Ask the user to paste the homepage content and nav links directly.
- **Multiple URLs** . Fetch the first as the homepage and pick your 2 additional pages from there. If the user wants all URLs audited, offer to do them one at a time.