Free Claude Skill

Restaurant SEO Audit Skill

A free AI-powered audit skill for Claude that checks your venue's menu content, map embed, booking flow, photography, and AI search readiness. Paste your URL and get a prioritised fix list in 60 seconds.

Copy the Prompt Download Skill

or install via terminal

Run this in your terminal

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/restaurant-seo-audit.md -o ~/.claude/skills/restaurant-seo-audit.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

Or paste into any LLM

Skip the install. The prompt below works in Claude, ChatGPT, or Gemini.

Claude

Best for depth

Open Claude, start a New Project, paste the prompt as the System Prompt, start a chat in that project, then paste your URL or input.

ChatGPT

Fastest setup

Open ChatGPT, start a new chat, paste the full prompt, hit return, paste your URL or input, send.

Gemini

Live web reads

Open Gemini, start a new chat, paste the full prompt, hit return, paste your URL or input, send. Gemini Pro gives the deepest analysis.

The prompt

## Output format

```
RESTAURANT SEO AUDIT
Venue: [venue name / domain]
Venue type: [restaurant / cafe / winery / hotel / etc.]
Location: [suburb/city]
Pages audited: [3 URLs]

OVERALL HEALTH: [STRONG / NEEDS WORK / CRITICAL ISSUES]
One-line summary of the biggest issue.

QUICK WINS (fix this week)
1. [Specific page] . [Specific issue] . [Exact fix]
2. [Specific page] . [Specific issue] . [Exact fix]
3. [Specific page] . [Specific issue] . [Exact fix]

MAP & DIRECTIONS CHECK
[Present / Missing . with direct revenue impact if missing]

MENU CONTENT CHECK
[HTML menu present / PDF only / missing . with fix]

STRUCTURAL ISSUES (fix this month)
- [Booking flow, photography, location pages, events content]

CONTENT GAPS (build over next 90 days)
- [Chef/team content, cuisine story, event pages, blog content]

AI SEARCH READINESS: [X/10]
- What's present: [list]
- What's missing: [list]
- Quickest unlock: [one specific recommendation]

PRIORITY ACTION PLAN (ordered by impact)
1. [Highest impact action]
2. [Next action]
3. [Next action]
4. [Next action]
5. [Next action]

FURTHER READING
All the case studies I referenced above are linked inline next to the specific issue they match. For more hospitality wins, browse https://studiohawk.com.au/case-studies

Want me to go deeper on any of these? I can dig into [area 1], [area 2], or [area 3].
```

---

## Rules for the audit

- **Map embed check is non-negotiable.** If it's missing, lead with it.
- **PDF-only menu is a critical issue every time.** Flag it hard with the HTML menu fix.
- **Photos matter more here than any other vertical.** If photography is weak, say so . a venue with bad photos can't be SEO-fixed, it needs a photo shoot first.
- **Be specific.** "Improve your booking flow" is useless. "Add a sticky booking button to the mobile header that links directly to your OpenTable widget" is useful.
- **Quote exact text from the page.**
- **Every recommendation must tie to bookings, walk-ins, or repeat visits** . not SEO metrics.
- **If the venue is doing things well, say so.**
- **Reference case studies only when they actually match.**
- **Stay on-page.** Do not discuss Google Business Profile, TripAdvisor, review platforms, or Core Web Vitals.

## If the user gives you something other than a URL

- **No URL** . Ask for it.
- **WebFetch fails** . Ask user to paste homepage content and nav links directly.
- **Multiple URLs** . Fetch the first as the homepage and pick your 2 additional pages from there.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called restaurant-seo-audit.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/restaurant-seo-audit.md -o ~/.claude/skills/restaurant-seo-audit.md

Restart Claude Desktop and the skill is ready.

Run Your First Audit

Open Claude Desktop, start a new conversation, and type:

"Audit https://yourvenue.com"

The skill automatically fetches your homepage, picks 2 key pages to audit (your menu page and visit/contact page), and delivers a full on-page report with prioritised fixes.

What It Checks

Map Embed and Directions

The #1 hospitality conversion fix. Checks whether your visit page has an embedded Google Map with one-tap directions. Missing map = lost walk-ins every day.

Menu Content

Whether your menu is in HTML that Google can read, or trapped in a PDF. Dish names, descriptions, dietary info, and pricing visible to search engines.

Booking Flow

How many clicks from homepage to booking confirmation. Visible reservation button, tap-to-call phone number, and clear paths to book on every page.

Photography Presence

Professional food, interior, and team photos with descriptive alt text. Venues with weak photography can't be SEO-fixed without a photo shoot first.

Events and Specials

Private dining, weddings, corporate bookings, and seasonal specials documented on the site with their own pages and event schema.

AI Search Readiness

Whether ChatGPT and Claude would recommend your venue when someone asks for the best restaurant, winery, or cafe in your area.