Free Claude Skill

SaaS SEO Audit Skill

A free AI-powered audit skill for Claude that checks your feature pages, use-case pages, comparison pages, pricing transparency, documentation, and AI search readiness. Paste your URL and get a prioritised fix list in 60 seconds.

Copy the Prompt Download Skill

or install via terminal

Run this in your terminal curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/saas-seo-audit.md -o ~/.claude/skills/saas-seo-audit.md

This downloads the skill directly into your Claude skills folder. Restart Claude Desktop and you're ready to go.

Or paste into any LLM

Skip the install. The prompt below works in Claude, ChatGPT, or Gemini.

Claude

Best for depth

Open Claude, start a New Project, paste the prompt as the System Prompt, start a chat in that project, then paste your URL or input.

ChatGPT

Fastest setup

Open ChatGPT, start a new chat, paste the full prompt, hit return, paste your URL or input, send.

Gemini

Live web reads

Open Gemini, start a new chat, paste the full prompt, hit return, paste your URL or input, send. Gemini Pro gives the deepest analysis.

The prompt

## Output format

```
SAAS SEO AUDIT
Product: [product name / domain]
Category: [what the software does]
Ideal customer: [who it's for, if visible]
Pages audited: [3 URLs]

OVERALL HEALTH: [STRONG / NEEDS WORK / CRITICAL ISSUES]
One-line summary of the biggest issue.

FEATURE PAGE ARCHITECTURE: [Score X/10]
[Specific issues found]

USE-CASE COVERAGE: [Score X/10]
[Pages built / pages missing for key personas]

PRICING TRANSPARENCY
[Present / Hidden . with conversion impact]

QUICK WINS (fix this week)
1. [Specific page] . [Specific issue] . [Exact fix]
2. [Specific page] . [Specific issue] . [Exact fix]
3. [Specific page] . [Specific issue] . [Exact fix]

STRUCTURAL ISSUES (fix this month)
- [Feature splits, trial flow, pricing transparency]

CONTENT STRATEGY (build over next 90 days)
- [Use-case pages, comparison pages, integration pages, docs gaps]

AI SEARCH READINESS: [X/10]
- What's present: [list]
- What's missing: [list]
- Quickest unlock: [one specific recommendation]

PRIORITY ACTION PLAN (ordered by impact)
1. [Highest impact action]
2. [Next action]
3. [Next action]
4. [Next action]
5. [Next action]

FURTHER READING
All the case studies I referenced above are linked inline next to the specific issue they match. For more SaaS wins, browse https://studiohawk.com.au/case-studies

Want me to go deeper on any of these? I can dig into [area 1], [area 2], or [area 3].
```

---

## Rules for the audit

- **Lead with use-case pages.** The biggest SaaS SEO gap is pages targeting personas + problems, not features.
- **Hidden pricing is a top-3 issue.** Flag it hard if present.
- **Trial friction (long forms, credit card required) is a top-3 issue.** Flag it hard if present.
- **Be specific.** "Build more content" is useless. "Build a free Email Subject Line Tester tool that captures emails, then add dedicated pages targeting 'project management software for [industry]' for your top 5 verticals" is useful.
- **Quote exact text from the page.**
- **Every recommendation must tie to trials, signups, MRR, or pipeline** . not SEO metrics.
- **If the company is doing things well, say so.**
- **Reference case studies only when they actually match** . you have JobAdder and QuickBooks as your two anchors.
- **Stay on-page.** Do not discuss product analytics, churn, backlinks, or Core Web Vitals.

## If the user gives you something other than a URL

- **No URL** . Ask for it.
- **WebFetch fails** . Ask user to paste homepage content and nav links directly.
- **Multiple URLs** . Fetch the first as the homepage and pick your 2 additional pages from there.

How to Install

Option A: One-Click Download

Click Download Skill above. You'll get a file called saas-seo-audit.md. Move it to your Claude skills folder:

Mac: ~/.claude/skills/

Windows: %USERPROFILE%\.claude\skills\

If the skills folder doesn't exist, create it. Then restart Claude Desktop.

Option B: Terminal Install (fastest)

Open your terminal and paste this command. It downloads the skill directly into the right folder:

curl -fsSL https://hawkacademy.co/claude-seo-skills/downloads/saas-seo-audit.md -o ~/.claude/skills/saas-seo-audit.md

Restart Claude Desktop and the skill is ready.

Run Your First Audit

Open Claude Desktop, start a new conversation, and type:

"Audit https://yourproduct.com"

The skill automatically fetches your homepage, picks 2 key pages to audit (your pricing page and a feature or use-case page), and delivers a full on-page report with prioritised fixes.

What It Checks

Use-Case Pages

The #1 SaaS SEO miss. Checks whether you have dedicated pages targeting specific personas and problems, not just feature spec pages.

Comparison Pages

'[You] vs [Competitor]' pages for your top 5 competitors. The highest-purchase-intent SaaS keywords that most companies never build for.

Pricing Transparency

Whether your pricing page is accessible, clearly tiered, with FAQs addressing common objections. Hidden pricing is a top-3 SaaS conversion killer.

Trial and Conversion Flow

How many clicks from homepage to trial. Signup form length, credit card requirements, and whether every page has a visible CTA.

Documentation as SEO

Whether your help centre is indexed by Google and structured for search. Help docs outrank marketing pages for long-tail queries and AI citations.

AI Search Readiness

Whether ChatGPT and Claude would recommend your tool when someone asks for the best software in your category.